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Out of home

Luxury brands use museum notoriety for quality assurance, history display

August 10, 2011

Alexander McQueen Savage Beauty exhibit

 

By Kayla Hutzler

Luxury brands such as Alexander McQueen, Louis Vuitton and Ralph Lauren have started to place their products not only in stores, but in museums as a way to further story-telling and align with quality.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Dior dives into French Riviera with escapist fragrance
  5. Presentation decks and agenda for Luxury FirstLook Jan. 15
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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